The modern society that we live in depends on a unique and ever evolving social lifestyle that makes and breaks our identity. A lot of what we do, where we go, and how we look, becomes part of a cultural identity that determines and defines an error. Video content allows us to document these times and places. The Culture On ETV became a part of the time stamp of history, creating content that was relevant to South African youth culture, especially in a time where social media and reality constantly merge and feed off each other.
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